And in a wristwatch specialty store listed in this post, the watch has a discount of 350,000 yen: the genuine timepiece can be bought for only 428,000 yen (US$3,800). Such stores specialize in wristwatch sales and because they buy up their stock through unique routes, the breadth of their inventory and prices are nowhere near the inventory and prices of mass retailers.įor example, the regular price of a “Seamaster Planet Ocean” by Omega in China is 980,900 yen (US$8,900), but in Japan, its standard price is 780,000 yen (US$7,080). Firstly, regular prices in Japan are low to begin with, as wristwatch specialty stores in Japan have strong purchasing power.
Why are wristwatches often purchased in Japan? To say the least, the number one reason is “inexpensiveness.” Foreign brand-name wristwatches can be purchased in Japan at astonishingly low prices! There are several reasons for this. As you can see, there are many people who have bought watches at bargain prices in Japan! When asked why they made such a purchase here, “because were reasonably priced/cheaper compared to my home country” ranked at the top (Source: 2017 Consumption Trend Survey for Foreigners Visiting Japan, Japan Tourism Agency). In fact, when foreign visitors to Japan were surveyed about their purchases in-country, their degree of satisfaction with the watches they'd purchased was quite high.
Along with sightseeing, another major reason why people come is shopping! Japan is such a shopping mecca that there are many people who consider shopping, instead of sightseeing, as their number one reason for visiting.Īs one would expect, items exclusive to Japan are popular with shoppers from abroad, but along with electronics and cameras, watches sold in Japan are bargains in terms of value. In 2017, there were 28,690,000 visitors, and the number this year may well exceed that.
Japan is a major tourist destination, with millions of foreign tourists visiting Japan each year.
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